Internet strategy and design services
The Internet offers you a wide range of communications opportunities at a very reasonable cost. Delivering your message to your audience through a website or an email list is easily done, and quality counts. The level of impact your message carries can significantly increase when your site's design and content are based on a thorough understanding of the Internet as a form of communication that is separate and distinct from more traditional forms of information delivery.
We have that understanding, and can help you design an online presence that brings memorable messages to your audience. Used well, the Internet is far more than an electronic brochure or online library. We'll be happy to help you hold an online conversation with everyone you wish to reach.
Our services include, but are not limited to helping you:
- Identify the audience you would like to reach.
- Determine what information you would like to convey.
- Determine what you would like people to do with the information you are providing, and help point them in that direction.
- Obtain an easily remembered Internet domain name that helps carry your message in its own right.
- Obtain Internet presence hosting with a first-rate provider at reasonable cost.
- Develop your website and other message elements, using your photography or ours to visually supplement your message.
- Optimize your photos and other graphics so that they look great and load as quickly as possible in web browsers.
- Write your website content in a way that keeps your audience engaged and interested.
- Optimize your website to help it gain prominence in Internet search engines.
- Use your website to advocate for public policies that support your goals.
- Develop an email list of people who wish to keep in touch with the issues you are working on.
- Make the most effective possible use of email messaging to advance your policy positions.
- Provide training in using your online resources.
- Avoid the pitfalls of poor online communication.
Effective Internet communication is an evolving art, and we will help you stay on top of it as it changes. Our goal is to help you bring your message to the public as effectively and efficiently as possible.